About Us


The team is constantly working to bring out new looks which are fun, fresh, and infused with a sharp dose of the most up-to-date and covetable trends, inspired by authentic street fashion, style blogs and quirky vintage stores. Instead of following the traditional fashion calendar, [ FreyaFalu ]  launches new capsule collections almost every month on a rolling schedule, allowing the brand to offer a continuously refreshed range of new, up-to-date styles in stores. FreyaFalu is a bold, brave free-spirit who dresses to express herself and wears her femininity proudly on her sleeve.